Back in the fifties, it was a treat to go out with the family and create an experience of ordering burgers and fries, spending a few dollars to treat the family, and take a ride to explore what the new items were on the menu. Fast food is one of the worlds fastest growing food types. Consumers perception of the service quality of fastfood outlets in. Few studies have estimated fast food consumption at the. French fries and milk for soda in happy meals, but as the leading fast food chain in the u. It means that all the time they mostly eat fast foods. Fast food is one way which can affect our health in a bad way. Filipino food and chefs are considered one of the best in the world. Fastfood marketing to children is considered a contributor to childhood obesity.
The fast food industry in china started late in april 1987, the kfc fast food chain store entered beijing, and opened a prelude to the fast development of modern chinese fast food. Millennials seek food brands that have sustainably sourced ingredients that yield a positive. The purpose of this study is to enhance an understanding of service quality in fast food restaurants by developing a conceptual framework and measurement scale. The evolution of the fast food industry thesis statement. The fast food industry in china started late in april 1987, the kfc fastfood chain store entered beijing, and opened a prelude to the fast development of modern chinese fast food. Few studies have estimated fastfood consumption at the. The impact of fast food marketing on millennials scholarworks. The mcdonald brothers opened their fast food chain in 1948 and they had several chains soon after. Multinational fast food chains global think, local act strategy. Pdf in global competitive environment, to move one step forward fastfood companies turn to different methods of. Fast food is hard not to love due to families experiencing fast paced days, parents who work more than 20 hours a week, and having children with picky appetites can be rough. To persuade fellow students in comm to avoid fastfood, so that they can avoid unhealthy weight gain, save money, and start supporting local restaurants. Pdf multinational fast food chains global think, local act. I also give permission for the digital version of my thesis to be made available on.
A study of supply chain management in food industry a thesis submitted for the degree of doctor of philosophy in management to jiwaji university, gwalior supervisor dr sanjeev gupta professor m. Identifying and overcoming issues in the supply chain by gina lacagnina a thesis presented in partial fulfillment of the requirements for the degree. The purpose of this paper is to analyze the fast food market and customer attitudes in pakistan, and outlined successful and smart strategies of the fast food companies in their attempt to penetrate the pakistani market. People are not just eating out on special occasions or weekends anymore. The thesis was not submitted in the same or in a substantially similar version, not. Fast food has made its way into american families since the. Come browse our large digital warehouse of free sample essays. Therefore, the authors began to investigate how much power local management has over these types of new innovations. Over the past decades, the consumption of fast foods has increased worldwide 1, 2. Original research fastfood consumption and obesity among.
Social media marketing, specifically the use of facebook fan pages as online brand communities, has been widely recognized as a contemporary marketing trend in the philippines and abroad. It is one of the most profitable restaurant business with 220 million eur turnover, 2016. Original research fastfood consumption and obesity. The thesis of this paper is to describe the way processes flow in the supply chain with the aim of preserving food safety and quality. Pricing strategy for products in the healthy fast food sector in stockholm tim hermann approved 2015 05 26 examiner kristina nystrom supervisor terrence brown commissioner contact person abstract the demand of fast food is increasing in current food market worldwide. The problem introduction in this modern era where the flows of customers are increasing towards fast food restaurants, it is more challenging to offer good customers service it is also imperative that you maintain a high degree of consistency in your offerings, which prevents you. Service quality assessment of a chain steakhouse in taiwan. Despite toufunaos popularity in leshan, it hasnt found its presence in chengdu, yet. Pdf the purpose of this study is to enhance an understanding of service quality in fastfood restaurants by. Identifying and overcoming issues in the supply chain by gina lacagnina a thesis presented in partial fulfillment of the requirements for the degree master of science approved march 2015 by the graduate supervisory committee.
Challenges and opportunities of multiunit franchising in. The results show three models of strategic sourcing strategy for affiliated hotels chefcentred sourcing, centralised sourcing and flexiblecentralised. Get the knowledge you need in order to pass your classes and more. A case study of contract a manufacturer ulla lehtinen and margit torkko the paper discusses how the lean concept could be applied to a foodmanufacturing company. Factors influencing to preference of fast food restaurants. Key value drivers for sustainable restaurant business models bachelor thesis for obtaining the degree. Customer research for upselling purpose in fast food chain. This thesis examines hotel food supply chain management practices and hotel food supply chains. Sonal kumar submitted to the national college of ireland, september 20. Eat healthy and live healthy is one of the essential requirements for long life. Fast food consumption increased dramatically in pakistan.
Usa, canada, britain, australia, japan, sweden etc. Key value drivers for sustainable restaurant business models bachelor thesis for obtaining the degree bachelor of business administration in tourism and hospitality management submitted to miguel suarez robert suga 11002 vienna, 20 january, 2017. The evolution of the fast food industry outline template for persuasive speech name. Comparative study of mcdonalds and kentucky fried chicken. The findings of this study help fastfood restaurants formulate and implement effective marketing. Based on the research framework, three types of variables have been identified in this study namely independent variable service quality, food quality and perceived value, dependent variable behavioural intentions and mediating variable customer satisfaction. Another fastfood chain has created a program that targets. Obesity fast food restaurants are a major contributor to the deterioration of health in america. Unpublished masters thesis, sakarya universitesi sbe. In the case of the kenyan good food company, it was. The paper first presents the lean concept and valuestream mapping tools.
Key value drivers for sustainable restaurant business models. Fast food research paper topics for fast food lovers and haters fast food is firmly established in our lives, and not everyone can resist the temptation to taste it. Fast food have been defined by bender and bender 1995. Food chain is owned and operated, or franchised by international chains, ranges from fast food and family style dining to coffee bars and pizza places and thus can be found in all of the categories of commercial food service establishments. For lunchdinner options, national chain fast food stores were more likely than other fast food stores to offer healthy options. Although food prepared and served at the restaurants may look clean and taste delicious, it may have been contaminated by biological, chemical or physical hazards during the. Therefore, there is need to establish how supply chain integration influences the performance of other firms. Performance of fast food chain restaurants in nairobi county. Exploring fast food consumption behaviours and social influence. Factors that affect fast food consumption 5 limitations that may affect the fairness of result because of the sample size which wasnt large enough, and the focus group that was all in one school, while the subject title was to investigate fast food consumption among university students. Company has long lasting history, it was founded in 1953, miani dade country. To persuade fellow students in comm to avoid fast food, so that they can avoid unhealthy weight gain, save money, and start supporting local restaurants.
When they purchase fast food, theyre increasingly selecting from the dollar menu. Pdf assessment of service quality in the fastfood restaurant. Fastfood consumption and the fastfood environment richard. Fast food nowadays is considered a normal eating venture. While it is clear that fast food is often unhealthy, it is not obvious a priori that changes in the availability of fast food should be expected to have an impact on health.
Some of the popular fast food chains of philippines are jollibee, mcdonald, kfc, chowking, etc. Fast food restaurants, although not the sole cause of the obesity crisis in the u. The study is informed by qualitative data from 20 hotels of different characteristics. The impact of employee benefits as retention strategy in a. If you think that fast food is a recent invention, you are very much mistaken.
Christopher wharton, chair cristina barroso renee hughner arizona state university may 2015. The industry the fast food industry came about quite some time ago in the 1900s. The number of fast food restaurants and chain is increasing because people around the world like to eat junk food. Restaurant supply chain food supply chains specific to restaurants. As these restaurants represent the majority of national fast food chains, they. Fast food consumption is a trend that is still rising. The goal of this thesis work was to identify the issues a prospective franchisee has to be aware of in order to successfully manage his mini chain. A feasibility study for a quickservice restaurant in chengdu, china by hui guo a research paper. Factors influencing to preference of fast food restaurants doi. A feasibility study for a quickservice restaurant in chengdu. Time consuming will be minimized because they know where to purchase and what food chain is recognized and addressed to give them importance. I give consent to this copy of my thesis, when deposited in the university library, being made available for. The evolution of the fastfood industry thesis statement. Fastfood consumption is a trend that is still rising.
A thesis submitted in partial fulfillment of the requirements for the degree of. Causes and effects of fast food eman alsaad abstract. A case study of contract a manufacturer ulla lehtinen and margit torkko the paper discusses how the lean concept could be applied to a food manufacturing company. The purpose of this study is to enhance an understanding of service quality in fastfood restaurants by developing a conceptual framework and measurement scale. The fast food industry has grown tremendously through the years. Thesis in fast food industry 1952 words 8 pages a study. The management of the leading food chains to improve their. Fast food has made its way into american families since the 1950s. Value chain analysis and performance of the kenyan good food.
However, food oiginated in leshan has already gained a good reputation in chengdu, and leshan, as a result is considered one of the best cities to go for good food for people in chengdu. The impact of employee benefits as retention strategy in a concept dining restaurant chain in india masters in arts in human resource management by. Mcdonalds is the largest fast food chain in the world and started it all before any other quick service restaurant. A study on consumer behaviour towards fast food products. Company was chosen as a case to conduct and introduce general fast food chains background in this thesis. In todays world, fast food is something that almost everyone, right from kids to the oldies, loves, and talks about fast food, and the mention of a pizza is almost inevitable. The findings in this study cannot be adequately generalized to other firms such as manufacturing firms and other non fast food service firms. Fast foods are quick, reasonably priced, and readily available alternatives to home cooked food. The food put on the market has to be of good quality and safe for.
Food industry research paper research paper example. Fastfood density and variety were regressed against fastfood consumption frequency, using a. Fast food workers deserve an increase in pay because the current minimum wage is not a livable wage, and a higher minimum wage will improve the overall economy and reduce reliance on public programs. The purpose of this thesis is to explore how local management affects the innovation process, within fast food restaurant chains. College of excellence gwalior research scholar brigadier j matta retd 2014 research centre. Assessment of service quality in the fastfood restaurant.
I masterthesis30ects encouragingfoodwastereduction policyoptionsforthedutchcontexttoencourageretailseffortsforfoodwaste. To get in front of this, earlier this year wendys changed its lowprice offerings to what it now calls its right price right size menu. Healthy options for lunch entrees were available at 67. Fast food has made its way into american families since.
A qualitative case study of restaurant success in auckland, new zealand beverly shihyun chen 0677123 a thesis submitted to auckland university of technology in partial fulfilment of the requirements for the degree of master in international hospitality management 2014 school of hospitality and tourism. Mollel a dissertation submitted on partial fulfilment of the requirements award of the degree of masters of science in procurement and supply chain management msc of mzumbe university 2015. Recent studies have shown that the trend of fastfood consumption among iranians as well as the number of fastfood restaurants in iran are considerably increasing 1, 2, which is an important health concern among the iranian population, particularly in the urban areas. Impact of supply chain management practices on organizational performance in food processing firms of dar es salaam, tanzania by asha a. The purpose of the study is to determine the feasibility of opening a fast food restaurant selling toufunao in jingyang living area, wuhou district in the. Fast food generally refers to a limited menu of foods which lend themselves to productionline techniques. It is not uncommon to find fast food located within airports, schools, and in other unexpected venues, which suggests that the convenience of location is a critical factor halo, 2010. The goal of this thesis work was to identify the issues a prospective franchisee has to be aware of in order to successfully manage his minichain. Founded in 1968, maxs hamburgers is the local nationwide popular familyowned fast food chain with 120 restaurants and 5,400 employees worldwide. Factors affecting popularity on the marketing aspects of leading food chains in marikina city chapter i the problem and its background this chapter contains the overview of the research problem and the factors that lead to the conceptualization of the problem and justification for. The findings in this study cannot be adequately generalized to other firms such as manufacturing firms and other nonfast food service firms.
Value chain analysis and performance of the kenyan good. Local literature about fast food chains in the philippines. This has hurt fastfood chains, which reap much higher margins from combo meals. But the surprise lies in its unique and intricate supply chain network which is managed by just five people across the whole country. A feasibility study for a quickservice restaurant in. The information for this thesis was gathered from literature, the internet and by. For most american families, it can be a challenge to not consider eating fast food more than once a week. The chinese fast food industry in the context of gnp in the 1990s of the last century having an yearonyear growth of 10% had a rapid growth to up to. Pricing strategy for products in the healthy fast food. Further, the study shows that there is a relationship between value chain analysis and performance of an organization.
In fact, there are many reasons that have been shown why people continuing eating fast food while they knew about its negative effects on their health and family because of eating fast food. We all know the importance of healthy eating and how it can affect our health. Pricing strategy for products in the healthy fast food sector. Fastfood marketing and childrens fastfood consumption core. Through a facebook fan page, brands can develop and maintain. Fast food marketing is an effective tool used by businesses to build food brand recognition.
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